These days, if you’re running a business and not selling online—you’re missing out. Ecommerce isn’t just a nice-to-have anymore; it’s how customers expect to shop. Whether you're running a side hustle, growing a brand, or launching something totally new, having your own online store gives you more reach, more control, and way more opportunities to scale.

And the best part? Getting started is easier than ever thanks to platforms like WooCommerce and Shopify.

In this guide, we’ll break down:

Why an online store is a game-changer for your business

How to get started with WooCommerce

How to get started with Shopify

Plus, how tools like Tracklia can help you grow faster with affiliate marketing.

Why Your Business Needs an Ecommerce Store

Here’s what an online store brings to the table:

1. Sell to Anyone, Anywhere
You’re not limited by location. With an ecommerce store, your products are accessible to customers around the world—day or night.

2. Lower Overhead
No expensive rent or store staff needed. Run your business from your laptop, your couch, or a beach if that’s your vibe.

3. Open 24/7
Your store keeps selling even when you’re asleep. That means more sales and more freedom.

4. Easy to Grow
Add new products, test offers, and automate the boring stuff without hiring a huge team.

5. Smarter Decisions with Data
Both WooCommerce and Shopify come with powerful tools to help you track what’s working—and what’s not.

How to Start Selling with WooCommerce (Best for flexibility & full control)

WooCommerce is a powerful WordPress plugin that turns your website into a customizable online store.

Here’s how to get started:

Get a WordPress Site

Buy a domain and hosting (e.g., from SiteGround or Bluehost)

Install WordPress

Install WooCommerce

Go to “Plugins” > “Add New”

Search for “WooCommerce,” then install and activate

Set Up Your Store

Add store location, currency, payment gateways (like Stripe or PayPal), and shipping methods

Add Your Products

Include titles, descriptions, prices, images, and product variations

Pick a Theme

Choose something responsive like Astra or Storefront and make it your own

Launch & Promote

Use SEO tools like Yoast

Run ads, offer discounts, and start building your customer base.

How to Start Selling with Shopify (Best for speed & simplicity)

Shopify is perfect if you want a fast, all-in-one solution with no technical setup.

Here’s how to get started:

Sign Up for Shopify

Start a free trial at Shopify.com

Pick a plan that fits your budget

Set Up Your Store

Choose a name, domain, and theme (like Dawn or Turbo)

Add Your Products

Fill in the title, description, pricing, images, and variants

Set Up Payments & Shipping

Enable Shopify Payments, PayPal, or Stripe

Set shipping zones and rates

Launch & Market Your Store

Use Shopify’s built-in tools for discounts and email marketing

Run Facebook and Instagram ads

Optimize for SEO.

How Tracklia Helps You Grow Your Store Faster 🚀

Once your store is live, the next challenge is growth. That’s where Tracklia comes in.

Tracklia helps ecommerce businesses scale through affiliate marketing. With Tracklia, you can:

Set up your own affiliate program in minutes

Partner with creators, influencers, and bloggers who promote your products

Automate commission tracking, payments, and reporting

Customize everything to match your brand and business model

Whether you’re on Shopify, WooCommerce, or both, Tracklia makes it easy to turn your happy customers and fans into your sales team.

No matter which platform you choose, the most important step is simply starting. Pick what works best for your business, build your store, and let tools like Tracklia help you grow faster and smarter.

✨ Ready to launch? Your online store—and your first sale—are just a few clicks away.